OALE is a globally-oriented emerging smart device brand, specializing in a diverse range of products including smartphones, wearables, and accessories. We adhere to a user-centric design philosophy, delivering reliable, stylish, and cost-effective product experiences through continuous R&D investment.
The company was founded and began its journey in the mobile industry, building deep market insight and operational experience through years of hands-on exploration.
After nearly a decade of accumulation, OALE was officially launched. With the opening of its flagship store in Dubai’s prime commercial district, the brand entered the Middle East high-end smartphone market—marking a decisive shift from entry-level products to premium smart devices and establishing a visible, experiential presence in the region.
OALE made its international debut at the Hong Kong Electronics Fair, attracting partners from over 50 countries and signaling its expansion from regional markets to a broader global vision.
Sales and marketing centers were established in Shenzhen’s core innovation districts, strengthening global connectivity, operational efficiency, and international customer engagement.
OALE established its Nigeria office and dedicated after-sales service center, reinforcing localized operations and building a stronger foundation to serve African consumers with faster, more reliable support.
The Ethiopia manufacturing facility began operations, advancing localized production, supply chain efficiency, and long-term commitment to the African market.
The Sichuan smart terminal factory was launched, marking a strategic shift from market expansion to supply chain control and large-scale intelligent manufacturing.
OALE entered Togo as a regional hub while accelerating development in Ghana, combining market expansion with localized after-sales service networks.
Dedicated business units and service centers were established in Côte d’Ivoire and Senegal, reinforcing integrated “sales + service” systems in West Africa.
OALE launched its Ecosystem Products Division and expanded into Kenya, completing an East–West Africa layout and advancing toward a more connected, scenario-driven smart lifestyle ecosystem.
